Keyword Density Doesn’t Matter: 5 SEO Myths You Should Leave Behind in 2016

Myths have a way of spreading around and distorting reality. So is the case of search engine optimization that might startle any beginners with outdated ideas and strategies.

If you are new to SEO, you probably have a lot of questions – how can you boost you search rankings, is keyword density still relevant, and so on. So, here are five quite popular myths debunked so that you can achieve SEO success.

SEO Myths

1. SEO Is Not Affected By Social Activity 

The basis for the argument that social activity does not impact SEO is the fact that Google stated at some point that it doesn’t use Tweet counts, and Facebook likes to rank sites. The conclusion is rather wrong, since although these elements are not used directly, they do influence your SEO efforts.

Specifically, with social activity, you get shares and links which are the direct results of what is called “content distribution” and you also get indexation and search engine discovery. Since a good social strategy leads to having the right kind of audience then the brand signals such as the number of users that search for your site, your visits are increased and so is your engagement.

Your SEO efforts are often influenced by the efforts of making your content visible, which leads to influencers seeing your content, perhaps sharing it and ending up with plenty of visibility.

2. H1 Tags Can Boost Your Search Rankings

For digital marketing Winnipeg, there were indeed times when operations for on-page optimization were considered quite important for Google, but since Google Panda has appeared, things have changed quite a lot. Nowadays, there is no actual proof that H1 tags truly influence or increase the search rankings.

In fact, according to a study that was conducted by Chris Butter worth, the more H1 elements, the lower the ranking. Ultimately, it is the content that influences the rankings, and thus, you must provide only useful, productive information that answers to real needs and questions.
The better reason for which you can use these tags is that it will give your users a seamless on-site experience, allowing them to navigate your website better.

3. Google Can Do the SEO Part For You

Many people seem to believe that by feeding Google crawlers many URLs they will be seen by users that find them helpful.  However, what most website owners and developers seem to forget is that Google has become quite good at mimicking human behavior. If you only focus on the technical part of SEO, the search engine might find your pages, but it will notice they are missing the “human factor.”

Instead, you should focus on delivering valuable and relevant content, without complicating things with the so-called “technical clues.” That way, you can lead the search engine to view your pages and rank them high in search results.

4. Keyword Stuffing Doesn’t Matter

Well, this is one myth that it is quite easy to break. Do the keywords still appear on the first page of Google? Yes, they do, and that can only mean that they are still quite important. Rand Fishkin, from Moz, is trying to cast some light over this situation and states that marketers need to focus on offering unique value instead of counting keywords According to himonly 15% of rankings are influenced by keywords.

That, of course, does not mean that you shouldn’t focus on keywords anymore, especially since Hummingbird has made keyword targeting much easier, leaving you with the only worry of concentrating of the searcher intent. Even more, the authority platform out there is, in fact, focusing on keyword targeting.

5. PageRank

PageRank is indeed a very important part of Google, and it will always be because it managed to take the popularity of a page and build a search engine on it.  However, developers shouldn’t be too excited by the paper published by Google in which it talks about the entity salience from Google Research.

However, the truth is that PageRank is too easily manipulated, Toolbar PageRank is very unlikely to be updated, and its correlation with the search engine rankings is disastrous, to say the least. The good news is that Google has stopped leading people believe that this is actually going to happen.

SEO can be a complicated affair, especially if you are just starting out. There are a lot of outdated ideas polluting the minds of beginners and encouraging them to implement risky strategies that can only harm their website. Hopefully, this article will help you understand that SEO evolves constantly, and you need to keep up with the changes if you want to stay in Google’s good graces.
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