How often we should send email to subscribers

To find the right email sending schedule is one of the most important, yet crucial part of the email marketing. Once the right balance of right number of email frequency is found, you can reach out to your audience without annoying them. So, not all business models has fix set of email sending schedule, each business varies as per their business requirement, marketing goals and type of the product or service. One has to have email sending frequency, so that you can schedule your time and efforts to invest for the same and thus it will help to strengthen your customer relationship.

email to subscribers

Nobody loves to see their inboxes flooded with numerous promotional emails or sponsored content and at the same time nobody like out of the blue surprise mails doing gaga about his brand and products. Yes, you must reach out to your customers on regular basis but not dumping too many mails on their head. Well, ‘How often we should send marketing emails to our subscribers? So, here are few steps which can help you to schedule email sending calendar with right frequency depending on your target customers.

Keep it balance: Not so Less, Not so more

Make sure you do not bombard your customers with heaps of mails in single week, this will annoy your customer and thus it will compel them to block your IP or mark your emails as spam. Piling up your customers or prospects inbox with emails is the best way you can lose the existing customers and annoy the prospects too. 

Also keeping it too less like under-mailing your under-mailing your customers can equally have adverse effect on your email marketing budget, and customer relationship. 

Here are some tips and tricks for email marketing to follow to understand and decide upon the right frequency of sending marketing emails to your customers and prospects.

A)    Connect As Soon As Possible

As soon as any of your customers or prospects subscribes, ensure that you send them a welcome mail within first 48 hrs. This welcome mail will reflect the strong customer relationship in near future.

B)    Do As You Promised

Did you tell your customers while subscribing that you will get a weekly newsletter of any promotional, discount offer or so? If yes, then email them as you committed, send them weekly newsletters as you promised and not sending emails with which they did not prefer to receive.

C)    Send Relevant Emails –

Make sure the email messages you are sending are relevant to your customer and prospects at large. By sending them irrelevant mails, it may annoy them, and thus resulting them to unsubscribe, or IP Block or at times even marking it under spam. In short, just mail them as they expect the emails to be like useful tips, video tutorials or offers.

D)    Follow a Strict Schedule

By creating a calendar to send marketing emails to your customers, it helps you make your email sending task much more organised and timely. Also with the same you can also mark a schedule and auto-send pre-written mails. If you get too busy and can’t send an email to your customers on time, following a strict email schedule is a good idea.

E)    Right Day And Right Time To Send Your Emails

Make sure you pick the right day and right time to send out your emails to your customers. If you are a retailer than you can send mails on Fridays or Wednesdays for shopping spree customers. If you are into events then you can send emails for your events on Mondays and Thursdays so that it can help you customers to plan their weekend much ahead and shows up on the event day.

F)    Don’t Miss Out To Send Festival Emails

When the festival seasons are on, make best use of them. Your customers wouldn’t mind receiving festival relevant mails having tips, suggestions, discounts, new collections and offers. Popular seasons like summer, and Christmas holidays are the best to send out couple of mails extra in an month apart for regular newsletter.


Sending an email communication for the marketing or promotional content to your customers has to be done with right balance. It’s something like adding sugar while baking cake, not too less, not to more, just perfect. Just imagine if a salesman keeps knocking your house door again and again with different product and new offers, you sure not be so happy with that brand, even if it’s good. But buying the same brand from some other subtle promotional channels like during fairs or exhibition will tempt you do more purchase and that too keeping up with the great brand value. Thus, make sure you follow above mentioned tips and guidelines to send powerful marketing emails to you customers and strengthen your relationship with them in future.

Author Bio:
Ashly is a Creative writer who focused on Data Appending and Email verification. That helps entrepreneurs with tools and processes to manage their sales and marketing. She writes on behalf of Ampliz, a Data appending Company.
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